Privacy statement

Contact form

If you fill in the contact form, we process your name, e-mail address, the subject and your message. We use this data only to answer your question and to contact you about it if needed.

• Legal basis: your request for contact (taking steps at your request) and our legitimate interest in answering questions.
• Retention period: a maximum of 2 years after the last contact about your question.

Server logs

For every visit to the website, our web server records technical data, including your IP address, the time, the page requested and the type of browser. We use this data:

• to secure the website and to recognise and prevent misuse;

• to recognise which organisations visit our website, based on the IP address.

• Legal basis: legitimate interest (a secure website and insight into which organisations are interested in our services).

• Retention period: we keep server logs with IP addresses for a maximum of 30 days. In our own visitor statistics we do not store IP addresses: only the pages visited, the time, the type of device and, if it can be traced, the organisation the IP address belongs to (for example an existing client, or the holder of the address block according to the public RIPE register). We keep this data for a maximum of 13 months. We do not use cookies for these statistics and do not track visitors across multiple days. The only exception is the recognition of an organisation after a click in our e-mail, described below.

You can object to this processing; see “Your rights” below.

Scheduling an appointment

If you schedule an appointment via the website, the data you enter (name, e-mail address and anything else you provide) reaches us. We put the appointment in our calendar in Microsoft 365 and send you an invitation; if you choose Teams, we create a Teams meeting for it. We use this data only to schedule and prepare the appointment. Microsoft processes the calendar and Teams data as a processor on our instructions.

• Legal basis: your request for an appointment (taking steps at your request).

Chat with Maaike

On this website you can ask questions to Maaike, our digital assistant. Maaike is an AI application: the answers are generated automatically based on the information on this website. We store the conversation, the page where you started it and an encrypted (hashed) form of your IP address, to be able to prevent misuse. As long as the tab is open, your browser stores the conversation (sessionStorage), so you can continue it on a following page.

If you provide your name, company, e-mail address or telephone number in the chat and ask us to contact you, we treat that as a contact request.

To generate the answers we use Claude from Anthropic, as a processor on our instructions. Anthropic does not use the conversations to train its models. Do not share sensitive data such as passwords in the chat.

• Legal basis: your request (you start the chat yourself) and our legitimate interest in answering questions about our services.
• Retention period: conversations 90 days; a contact request from the chat a maximum of 2 years after the last contact, as with the contact form.

E-mails from us

Links in our newsletters, campaigns and other e-mails run through a short link (cp.b-focused.eu/r/…). This way we see which link in which e-mail was clicked, and we know which topics interest you. The action below the e-mail signature of our staff (for example an invitation or an appointment link) also runs through a short link (portal.b-focused.eu/s/…). If you click on it, we link that click to the e-mail we sent you, so that the staff member in contact with you can see that you are interested. We do not store an IP address in this process, only the time and the type of browser. We do not measure whether you open an e-mail.

• Legal basis: our legitimate interest in keeping our e-mails relevant. You can unsubscribe at any time via the link at the bottom of every e-mail.
• Retention period: a maximum of 2 years.

Recognising an organisation after a click in our e-mail

If you reach this website via a link in an e-mail from us, we remember for a limited time that the network you came from at that moment belongs to the organisation to which we sent that e-mail. We do not store an IP address for this, only an encrypted (hashed) form of it, together with the name of the organisation. If someone later visits our website from the same network, we see that it is probably someone from that organisation, and Maaike greets the organisation by name in the chat. We do not link such a later visit to a person.

We do not do this for a mobile connection, for a network of a hosting or VPN provider, or if multiple organisations appear to use the same network.

• Legal basis: our legitimate interest in following up on business contacts who show interest in our services.
• Retention period: 90 days after the last click in an e-mail from us; after that we automatically delete the link.
• Objection: let us know via help@b-focused.eu or by replying to our e-mail with ‘unsubscribe’. We will then delete the link immediately.

Telephone calls with our service desk

Calls with our service desk may be recorded. We have these calls transcribed into text and a short summary using artificial intelligence (AI), so that your report is recorded correctly and completely and we can monitor the quality of our support. In doing so, we process your voice, what you say, your telephone number and the time of the call.

For the transcription we use the service of OpenAI, as a processor on our instructions. Data processed via this service is not used by OpenAI to train its models. The processing may take place in the United States.

• Legal basis: our legitimate interest in properly recording reports and monitoring the quality of our services, and the performance of the agreement with your organisation.
• Retention period: as long as needed for the handling of your report and the quality control of our service desk. Our telephone system automatically overwrites older recordings with new ones.
• Objection: if you do not want your call to be recorded or transcribed, say so at the start of the call or e-mail help@b-focused.eu.

Videos

Videos on this website are only loaded after you click on them. As long as you do not click, no data is shared with the video provider. If you do click, the video provider may process data and place cookies according to its own privacy policy.